{"id":244,"date":"2017-06-12T19:26:01","date_gmt":"2017-06-12T23:26:01","guid":{"rendered":"http:\/\/www.evoto.ca\/?p=244"},"modified":"2020-01-15T14:28:54","modified_gmt":"2020-01-15T19:28:54","slug":"teslas-apple-effect-and-how-similar-both-companies-customers-are","status":"publish","type":"post","link":"https:\/\/www.evoto.ca\/en\/teslas-apple-effect-and-how-similar-both-companies-customers-are\/","title":{"rendered":"Tesla\u2019s \u2018Apple Effect\u2019 and how similar both companies\u2019 customers are"},"content":{"rendered":"

Tesla\u2019s Apple Moment, Apple Effect and the true difference<\/strong><\/p>\n

There have been many articles comparing Tesla to Apple and going far enough to claim that Tesla\u2019s \u201cApple Moment\u201d will be when they launch the Model 3. Different reporters have made the metaphor citing the long lineups for the Model 3 similar to those lineups for the iPhone. The reporters on CNBC\u2019s Fast Money went as far as to say Tesla was a \u201chype stock\u201d and that it would be wise \u201cto at least take some money off the table\u201d back when Tesla\u2019s stock was at $229 US. You can watch the video here:\u00a0http:\/\/video.cnbc.com\/gallery\/?video=3000505824<\/a><\/p>\n

However, nothing could be further from the truth. Just because people line up for a product launch & there is great customer anticipation of these products doesn\u2019t make the companies or their stock any similar. People lined up for Adidas\u2019s Yeezy shoes, Snapchat\u2019s Sunglasses, and yes even Supreme\u2019s Brick yet these companies remain quite different<\/p>\n

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The truth is Tesla is similar to Apple but not due to its lineups and definitely not due to its stock movements. It is not merely a fleeting \u201cApple Moment\u201d but rather, an eternal \u201cApple Effect\u201d.<\/p>\n

The similarity lies in the\u00a0customer experience\u00a0<\/em>and how the two companies treat their customers. Furthermore, their customers are very similar:<\/p>\n