Most automobile manufacturers from Toyota to BMW have an entry level car. Their strategy is to get you into their eco system so you stay with them as you grow. Whether you get a larger family, or land a promotion, they expect you to upgrade. In the BMW example, you can start with the 3 series, move into the 5 series or X series SUV if you have a family. You can then aspire to a more sporty vehicle like…
A while ago, a renter used a fake id and burner cell phone to rent a Tesla from us. They paid using a prepaid credit card for a long rental. But they had other plans. They took the car to a crater / container packaging & shipping company to have it packed in a container to ship to the Middle East. Our rental cars are set up in a way where no one can disable the remote monitoring. So we…
Most people think of Tesla as a luxury brand catering to the high end luxury car market, and they are correct. . . for now. Tesla is currently competing with the Mercedes S class with its Tesla Model S and the BMW X5 (and possibly) the BMW X6 with their Tesla Model X. However, most people seem to forget that Elon Musk’s dream has always been to build an affordable electric car priced for mass market production but with compelling range, style & brand…
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