Most people think of Tesla as a luxury brand catering to the high end luxury car market, and they are correct. . . for now. Tesla is currently competing with the Mercedes S class with its Tesla Model S and the BMW X5 (and possibly) the BMW X6 with their Tesla Model X. However, most people seem to forget that Elon Musk’s dream has always been to build an affordable electric car priced for mass market production but with compelling range, style & brand…
